Cabi had its first #CabiBloggerDay where a select group of bloggers were invited to get an inside look of the many aspects of Cabi's home office in Southern California. Today I want to make you feel like you came along with me! Bonus: There’s also a video of the day at the end!
SHOP MY LOOK:
Our itinerary was jam-packed from the minute we walked in the door and welcomed us with pink champagne (they sure know their way to a blogger's heart)!
We had breakfast while getting to know part of the Cabi Executive Team who shared their inspiring stories of how and why they became a part of Cabi- from wanting more flexibility in their schedule to meeting new friends to wanting to be part of a women movement and more.
The presentation from the Design Team (Kat, Becky and the other ladies) was one of my favorite parts because I could see the passion for fashion in their eyes. They demonstrated how they mix and match the Spring 2016 collection emphasizing how versatile each piece is, the inspiration behind it and how important print and cut are (we even got to meet the pattern makers!)
We saw all of the operational and design but then we got to the Heart of cabi Foundation presentation which really took my admiration for cabi to a new level seeing as they empower women here and across the globe with their charitable efforts. Read about cabi Foundation here!
After lunch we went beyond design into creative where Creative Director Daniele Trussardi spoke on taking the collection and creating a story via a catalog and the "notion" which ultimately gives cabi Stylists additional tools to show their customers the many ways to style cabi pieces. Sadly, I have no pictures as it was all top-secret stuff, but take my word for it until the Fall 2016 collection catalog is unveiled, it's amazing!
Then it was back to basics! We got to experience a cabi Show hosted by Cheryl Higgins (VP of Sales) and Kim Carpenter (one of the Founders). To give you an idea, these shows are hosted by cabi Stylists all across the country! In them, cabi Stylists show and sell the cabi collections while creating a fun environment where you can shop among friends and try on the clothes. Interested in attending a show near you? Find a Stylist here!
We concluded our day doing what style bloggers do best- styling an outfit! We raided the racks of cabi’s Spring 2016 collection and then headed off to get our makeup and hair touched up for an in-house professional photo shoot. Here are some behind the scenes and the final outcome:I want to thank the cabi team and HL Group who treated us to an awesome day at the cabi HQ. I had an amazing time and learned so much. The day was truly inspiring and made me that much more excited to continue to work with cabi.